„Kultur Burgenland“ needed a new key visual. Finding it was the goal of the corresponding contest. My draft was based on the idea of culture as a process - so what was closer than using a procedural approach by using generative design.
Culture as process
As culture is a constantly changing entity made from people and their interests and experiences a flexible approach seems appropriate – a generative approach.
According to fitting parameters (geographical position of cultural venues and events, size and range as well as age) the different aspects of culture in Burgenland are visualized.
So a Key-Visual is made that individually adapts to the concrete usage while still, not least by following the coloring and styling of the existing logo, keeping a common appearance.
Using the dedicated program the visual can be generated flexibly and in a sheer unlimited amount of variations to e.g. easily integrate new events and venues in the portfolio of „Kultur Burgenland“.