Kultur Burgenland

variants of the Kultur Burgenland Key Visual draft

„Kultur Burgenland“ needed a new key visual. Finding it was the goal of the corresponding contest. My draft was based on the idea of culture as a process - so what was closer than using a procedural approach by using generative design.

Culture as process

As culture is a constantly changing entity made from people and their interests and experiences a flexible approach seems appropriate – a generative approach.

detail of the Kultur Burgenland Key Visual draft

Various aspects

According to fitting parameters (geographical position of cultural venues and events, size and range as well as age) the different aspects of culture in Burgenland are visualized.

legend for the Key Visual draft for Kultur Burgenland

Flexible Key-Visual

So a Key-Visual is made that individually adapts to the concrete usage while still, not least by following the coloring and styling of the existing logo, keeping a common appearance.

exmpale of use of the Key Visual draft for Kultur Burgenland

Generated Visual

Using the dedicated program the visual can be generated flexibly and in a sheer unlimited amount of variations to e.g. easily integrate new events and venues in the portfolio of „Kultur Burgenland“.

Screenshot of the Generator-Software for the Key Visual draft for Kultur Burgenland